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book to use as one of the sources.
By Frank Rothaermel
Please read relevant portions of textbook to prepare for this discussion. Michael porter developed his five forces model to analyze the competitive environments of various industries within a nation. One of the forces is barriers to entry. Another is the threat of substitute products or services. Each provides a potential threat to the competitive advantage that a firm might have. How can value innovation off set or minimize each of these threats? Provide specific examples.