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Develop a Competitive Matrix for Coca-Cola
Purpose Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM. Instructions: Turn back to the Cohesion Case and review the section on competitors (p. 28). Also view online resources that compare Coca-Cola with Pepsi. Use the sources listed in Table 3-7. Prepare a CPM that includes Coca-Cola, Pepsi, and Dr. Pepper. Turn in your CPM for a classwork grade.